Panther Labs RSA

Bold, High-Impact Exhibit at RSA 2024 Showcases Panther Labs’ Advanced Cybersecurity Capabilities and Correlation Rules

Client: Panther Labs

Timeframe: 2024

Collaborators: ProExhibits

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The Opportunity

At RSA 2024, Panther Labs sought to position their groundbreaking AI and Correlation Rules as essential tools for modern cybersecurity. Designed to be reusable, customizable, and testable as Detection-as-Code, Panther’s Correlation Rules help streamline and enhance security workflows to address evolving Tactics, Techniques, and Procedures (TTPs). This event presented a strategic opportunity to showcase Panther’s cutting-edge solutions in a way that would not only attract attention but also convey the efficiency, flexibility, and technical sophistication that define Panther’s offerings.

The Approach

To bring Panther Labs’ forward-thinking vision to life, ProExhibits designed a booth with a bold, modern aesthetic. The dark-themed, black-centric booth created an ultra-sleek look that amplified Panther’s branding, while strategically positioned lighting elements infused the space with energy and focus. Edge-lit acrylic demo stations, illuminated Panther logos, and a prominent central Panther logo created a powerful visual effect that drew attendees from across the show floor. This thoughtful use of light was more than just a design choice; it symbolized the clarity and insights that Panther’s AI technology brings to the complex world of cybersecurity, aligning form with function.

The Takeaway

The Panther Labs booth captivated RSA 2024 attendees, transforming a typical exhibit into a fully immersive experience. The innovative design not only attracted a steady flow of visitors but also created an engaging space where the Panther team could effectively showcase their advanced cybersecurity solutions. By blending strategic lighting with bold design elements, the booth became a memorable destination that reinforced Panther’s status as a cybersecurity leader. This successful execution increased Panther’s visibility and provided a dynamic platform for sharing their latest innovations, strengthening their market presence and thought leadership within the cybersecurity industry.