The Mucci Farms Brand Experience

Mucci Farms' Trade Show Booth Delivers High-Impact Experience with 360-Degree Visibility, Digital Innovation, and Enhanced Product Engagement in a Modern Retail Environment

Client: Mucci Farms

Timeframe: 2024

Collaborators: ProExhibits

mucci_thumb

The Opportunity

ProExhibits enlisted the creative services of MOSIS EXPERIENTIAL to design a flagship trade show booth experience to showcase all of Mucci Farms products in a branded retail environment.

The Approach

Clean, modern and polished surfaces, with angular towers for 360 degree visibility across the showfloor, creates an inviting environment approachable from all sides. There Is no need for a hanging sign in this design, saving the client setup time and costs. Transparent LED digital signage showcases looping content above the refrigerated products, while a large scale curved LED wall captures attendees upon entry into the space. The design includes a sampling counter, conference rooms, refrigerated product showcases, digital signage, an immersive social media backdrop, storage and multiple tiers for messaging.

The Takeaway

The Mucci Farms booth delivered an inviting, high-visibility retail experience that showcased products effectively with innovative design elements, saving setup time and costs while enhancing attendee engagement through immersive digital features and product interaction points.